Job Description
The Mining Marketing Manager is responsible for creating offers based on customer needs within the Mining industry. The role will be responsible for defining and owning the marketing plan for the Mining industry, targeted product offers, pricing, and executing the operational marketing plan.
Lead the marketing campaigns for the Mining Industry and be the \u2018customer voice\u2019 to build trust, value others, communicate effectively, drive execution, foster innovation, and focus on delivery to customers.
Main Responsibilities
\u2022\tOwn, define and deliver the marketing plan (4P\u2019s) for the mining industry,
\u2022\tWork closely with the Operational Marketing team to tailor communications activities: mining event recommendations, content and review for news and announcements, support to digital assets, etc.
\u2022\tDefine, drive, and deliver the mining industry content, including sales kit, customer testimonials and case studies, brochures, videos, etc.
\u2022\tBuild the mining industry competition landscape and regular relevant strategic analysis, feeding insight back to marketing, sales, and product teams
\u2022\tUse CRM regularly to view insight, customer activities and evolve the customer persona
\u2022\tSupport sales to achieve the operational plan revenue related to our mining product portfolio, contribute to presentations, proposals and offers,
\u2022\tContribute to define customer and market requirements for product development roadmaps.
\u2022\tAs a market expert, attend mining events and support customer meetings,
\u2022\tUnderstanding of regulatory environment of the mining market and evaluate the impact for our product development.
\u2022\tFamiliarity with Caterpillar, Hitachi, BELL, Liebherr, Komatsu equipment
Key Skills and Experience
\u2022\tMining industry expertise: previous experience working for a mining or mining exploration company will be highly considered,
\u2022\tCapable to translate technical and complex information into a simple content, leveraging from strong creativity and writing skills,
\u2022\tAn ability to understand buyer’s needs,
\u2022\tGood understanding of the sales process and capable to bring support in the most critical phases
\u2022\tCapable to navigate various audiences and levels of decision-makers thanks to excellent communication and networking skills,
\u2022\tGood understanding of technology and demonstrate a strong willingness to learn new technology
\u2022\tMinimum 5 years in a strategy, marketing, or sales role
\u2022\tExcellent communication skills – both verbal and written
\u2022\tStrong critical thinking and problem-solving skills
\u2022\tWell organized with great planning skills
\u2022\tStrong presentation skills
\u2022\tGreat ability to work in a team and collaborate effectively
\u2022\tCreative mindset
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Job Description The Mining Marketing Manager is responsible for creating offers based on customer needs within the Mining industry. The role will be responsible for defining and owning the marketing plan for the Mining industry, targeted product offers, pricing, and executing the operational marketing plan. Lead the marketing campaigns for the Mining Industry and be […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,3],"tags":[],"class_list":["post-158","post","type-post","status-publish","format-standard","hentry","category-featured-jobs","category-jobs"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/connectspace.co.tz\/res\/wp-json\/wp\/v2\/posts\/158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/connectspace.co.tz\/res\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/connectspace.co.tz\/res\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/connectspace.co.tz\/res\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/connectspace.co.tz\/res\/wp-json\/wp\/v2\/comments?post=158"}],"version-history":[{"count":3,"href":"https:\/\/connectspace.co.tz\/res\/wp-json\/wp\/v2\/posts\/158\/revisions"}],"predecessor-version":[{"id":258,"href":"https:\/\/connectspace.co.tz\/res\/wp-json\/wp\/v2\/posts\/158\/revisions\/258"}],"wp:attachment":[{"href":"https:\/\/connectspace.co.tz\/res\/wp-json\/wp\/v2\/media?parent=158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/connectspace.co.tz\/res\/wp-json\/wp\/v2\/categories?post=158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/connectspace.co.tz\/res\/wp-json\/wp\/v2\/tags?post=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}